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10 Social Media Mistakes That Could Be Costing You Customers

Writer's picture: Markus RobbertsMarkus Robberts

Social media is a powerful tool for connecting with your audience, building brand awareness, and driving sales. But if not managed strategically, it can work against you. Avoid these common social media mistakes to ensure your efforts are attracting customers, not turning them away.


1. Inconsistent Posting

Your followers need to know they can rely on you to show up. Inconsistent posting creates gaps in engagement and makes your brand seem inactive.

Fix: Create a content calendar and stick to a regular posting schedule that works for your audience.


2. Over-Promotion

Constantly pushing products or services can feel spammy and drive your audience away.

Fix: Follow the 80/20 rule—80% of your content should educate, entertain, or engage, while 20% promotes your business.


3. Ignoring Comments and Messages

When customers reach out, they expect a response. Ignoring comments or messages can damage your brand’s reputation.

Fix: Monitor your social media platforms daily and respond to all interactions promptly and thoughtfully.


4. Lack of Clear Branding

A disjointed social media presence confuses potential customers and weakens your brand identity.

Fix: Use consistent colours, fonts, and tone of voice across all platforms to create a cohesive and recognisable brand.


5. Neglecting Analytics

If you’re not tracking your performance, you’re missing out on valuable insights into what works and what doesn’t.

Fix: Regularly review platform analytics to adjust your strategy and maximise results.


6. Buying Followers

It may seem like a quick fix, but buying followers often leads to low engagement and damages your credibility.

Fix: Focus on growing your audience organically through high-quality content and genuine interactions.


7. Ignoring Video Content

Video is one of the most engaging forms of content on social media. Ignoring it means missing out on valuable reach and interaction.

Fix: Incorporate video into your strategy with reels, stories, or live sessions tailored to your audience.


8. Failing to Target the Right Audience

If your content isn’t reaching the right people, you’re wasting time and resources.

Fix: Use platform tools to define and target your ideal audience based on demographics, interests, and behaviours.


9. Skipping Captions or Poor Copywriting

Even great visuals need strong captions to add context and drive action. Poor or absent copy can limit engagement.

Fix: Write clear, engaging captions with a strong call-to-action (CTA) to encourage likes, comments, and shares.


10. Not Adapting to Trends

Social media moves fast, and failing to adapt to trends can make your brand look outdated or out of touch.

Fix: Stay informed about platform updates and popular trends, but adapt them in a way that aligns with your brand identity.


Final Thoughts on Social Media Mistakes

Social media mistakes can cost you customers, but with the right strategy, it can become one of your most valuable marketing tools. At Monday Marketing, we’re here to help you optimise your social media presence and avoid these pitfalls.

Want to take your social media strategy to the next level? Let’s chat! Together, we’ll create a plan that turns followers into customers.

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